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Desription
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Oru Hub Hotel came to us with the desire to re-brand and restructure their business to greet new travellers and a different market from their usual business clients. As a hotel located outside the city centre, they have experienced the impact of the increased competition and saturation of the hospitality market in Tallinn and knew it was a time for a refresh. Our challenge was to create a meaningful new service for them that allowed them to connect their offer to real users, and expand their pool of guests to a wider audience.
When we designed the hotel part of Oru, we focused on fixing every annoying and uncomfortable convention that hotels usually have. So we analysed the user experience of a regular hotel to every detail and set out to design a collection of rooms that make you feel that you are actually in someones home. The shampoo doesn’t itch and the water is actually filtered, drinkable and free in order to reduce the use of plastic bottles. We reuse as much as possible and ask you do not throw your towel on the ground when it’s just wet. All the furniture is ordered and built by local Estonian designers. Then tested and improved until perfection was achieved.
Now that Oru Hub Hotel is ready, we are proud to say that this project truly re-designed not just the rooms, but also the mindset of the staff, the owners and partners that we met along the way.
Oru is a perfect case to show us how a strong concept and empathy-first design can create something people fall in love from the first moment they see and experience it. We already love it. Do you?
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