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Desription
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Targeted at teens and young adults, with the help of Estonia’s top comedians, the ads aim to promote an attitude that it’s okay to not drink alcolhol at social events, and one should’d have to provide excuses for nor drinking, whether with a “practical” reason (I’m driving, I’m pregnant, I’m on antibiotics), a joke, or any other. Whoever wants to drink, drinks, and who doesn’t want to, doesn’t.
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