-
Desription
-
To build PURINA brand awareness as a socially responsible, social campaign idea “The Blanked bus” was offered. Idea – simplify donation process and go to pick up donations instead of waiting them to arrive. Why blankets? Shelters get lot of donations of money and food, but there is constant lack of wastepaper and blankets in wintertime. Why regionally? There are more than 10 000 abandoned dogs and cats in 28 registered animal shelters in Latvia. Well known and supported only 4. Regional shelters are forgotten. Hours spent on phone, 23 municipalities agreed to allow bus stop on main squares and shopping mall parkings. Information sent to all national schools and regional media, awareness pushed up by national celebrity involvement, TV interview and social media activities. Outstanding results: 23 cities, massive publicity and 16 shelter stocks fulfilled for winter.
Back
