-
Desription
-
Since the number of seniors who are involved in railroad-related accidents is increasing year by year, state owned company Latvian Railways needed strong and effective campaign to educate those who have decades of experience and do not listen to others anymore. The older a person gets, the weaker his or her abilities, so we challenged the senses and abilities of the elderly by using simple and easy tests. Each media channel served as a particular way to test hearing, sight and reaction.
Back
