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Desription
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MUHE commercial took 8 days, averaging 8 hours per day, to film. In order to produce the most natural result, we chose freestyle dance, so that 7-year-old Jesper could dance from the heart – without boundaries. Nightmare for editing, but totally worth the extra hours. It gave us over 10 000 possibilities to choose from, which dance move and location to use with what point of the song. Everything had to come together – the dance, frame cuts, music and the feeling. What amazed everybody, was Jesper’s energy, passion and stamina to go through it all with a smile on his face.
The final result was #1 trending video in Youtube for almost a week, collecting over 190 000 views, 9000 likes and 3000 comments. It also got coverage from the most major news portals and was even broadcasted by ETV.
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