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Desription
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MUHE is the new line of freshly pressed juices from Largo. To imply that MUHE is locally made, fun and healthy, and to gain recognisability, we focused on one of its simplest specifics “Shake well before using” and turned that into the advertising concept. We gave 7-year-old Jesper an opportunity to do what seemed to be an impossible task. To shake and dance one continuous dance in 70 different places all over Estonia. In order for the video to go viral, everything had to come together – the dance, music, frame cuts and the feeling. And viral it went.
The final result was #1 trending video in Youtube for almost a week, collecting over 190 000 views, 9000 likes and 3000 comments. It also got coverage from the most major news portals and was even broadcasted by ETV.
Then TVC aired.
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