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Desription
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Hiring a youtuber to promote your brand is not a cheap thing to do these days. So that's why we decided to create a competition, that they'd like to take part of for free. It had to be something, that no one in Estonia had done before. So that's what we did and as we are a traditional bank, we suprised everyone. We were the first ones, who did it in Estonia and we succeeded. With a low bugdet campaign we achieved our goals, got tons of attention and won youtubers sympathy. As a return we offered youtubers a lot of attention from our customers and media and hosted the first ever youtubers event, wher youtubers had a lot of fun and got their awards. All were happy.
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