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Desription
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Brief
How could we help parents to teach their children about alcohol- and cigarette-free lifestyle?
Execution
With the help of child psychologists we created a family game that helped the parents bond with their children, open them up and talk about these difficult topics in a playful way.
As a media solution we handed out the cards for free to places where parents together with their children most likely had some spare time to kill. We covered all the SEBE long travel bus lines, where the drivers handed the cards only to adults traveling with children. Restaurants and SPAs, where the waiters handed out cards to families with children to pass their time until their food was served.
We produced all together 4100 games and made time killing a health and educational sport.
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