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Desription
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The main target group is young males who are restless, careless, risk-takers, like to be in the spotlight and stretch the boundaries. We decided to address the problem via friends, the objective was to encourage the friends-bystanders to intervene and provide them inspiration on what they could do to stop drinking and driving.
Results: the number of car accidents caused by drunken drivers fell from 167 in 2013 to 148 in 2014. The number of casualties fell by 10 people.
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