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Desription
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“Don’t drink and drive” campaign was primarily targeting young males who are careless & risk-takers, who like to be in the spotlight and are overtly self-confident. We decided to address the problem via friends. The idea of ambient solution was to highlight the role of the friends and provide inspiration what they could do to stop drunken friend from driving. The cars packed with film were exhibited in summer events where drinking was far to common and between events next to Traffic Registry.
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