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Desription
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Promoting the pedestrian reflector is not one-off event. It is easy to lose your reflector and thus become accidentally non-wearer. Therefore it is vital to keep the theme fresh throughout the whole dark period that in our country lasts six months. Unfortunately any radio spot will basically turn to “wallpaper” and become ineffective. In order to address that issue we created the series of radio spots that reminded the length of the night (“öö” – night) – the longer the night the more “ööööö-s”.
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