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Desription
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The “Internal Security Development Plan 2015–2020” is a difficult read. Just getting past the title is no mean feat.
With the Ministry’s communication team we boiled the 40 000 word report down to a 40 page summary and further narrated it into 8 pieces of infographics. The series is based on the neutral mask concept. A hollow shell of a character that the reader can project himself into.
The 8 core themes are applied onto the mask using iconic references. This allows you to assume the POV of these characters, seeing internal security as something tangible and actionable.
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“Siseturvalisuse Arengukava 2015–2020” on asjalik, ent keeruline dokument. Üksnes pealkiri on paras suutäis.
Ühes ministeeriumi meeskonnaga vähendasime 40 000 sõnalise raporti 40-leheliseks kokkuvõtteks ja töötasime selle narratiivi kaheksaks infograafikaks.
Seeria põhineb neutraalse maski kontseptsioonil, võimaldades vaatajal suhestuda tõsiste teemadega inimlikult arusaadavas võtmes.
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