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Desription
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Kari “Kape” Aihinen is not only one of the most celebrated Finnish chefs, but also a much-loved TV personality. It’s his honest, hard work and passion towards genuine, good food, that has made all this possible.
The packaging and branding of the new kitchen equipment set carrying his name is all about reflecting these qualities, and questioning the assumed seriousness of cooking. In the process breaking plenty of the other category conventions too.
Instead of going high-tech, let’s simply fire away – spicing it up with humour and emotion. The joy of just trying things out in the kitchen is contagious! And with this set it’s easy:
These seven pieces of equipment are everything any home cook might ever need, 24/7. It’s simple as that. Packaged in a way that stands out in a supermarket environment, yet is easy to approach. And: is as fun as cooking should be.
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