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Desription
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Estonian Myth Quiz is an online campaign with the main focus to promote nature tourism in Estonia.
It is an online personality test resulting in nine characters from Estonian Mythology each of which is based on a psychological profile. The test was done in cooperation with University of Tartu psychologists and a folklorist.
The characters were chosen from thousands of years old Estonian folklore passed on by generations.
Each profile leads to nature tourism suggestions, suitable for that type of person and character.
The test was additionally promoted with a 360 VR video done in cooperation with the pop-singer Kerli and special items created - T shirts, postcards and Ööloom masks. Also 6m high statues during the Weekend Festival.
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