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Vana Tallinn Barhoppers Live

Desription: Kuidas tõestada, et Vana Tallinn on ägedate meeste jook? Pidime veebimeediale lähenema uue nurga alt. Lõime otsesaate meestele - Barhoppers Live - koostöös ägedate meeste ja parimate baaridega, läksime live’i läbi Facebooki. Saates ei olnud otsest reklaami, vaid jook oli baarivestluse orgaaniline osa. Nii said Elu24.ee-s ilmuda kõikide saadete eel- ja järelkajastused.

How to prove that Vana Tallinn is a drink for cool guys? We had to approach online media from a different angle. We created a live talkshow for men – Barhoppers Live – in collaboration with cool guys and the best bars in town, we went live on Facebook. While the drink was only an organic part of the show the online media outlet Elu24.ee published a story before and after each show.

Authors: Tõnis Vassar,

Creative Director

Meelis Reiman,

Copywriter

Helen Illend,

Art Director

Siim Sups,

Producer

,

Producer

Piret Piirsoo,

Project Lead

Joao Rei,

Head of Digital Innovation

Egle Loor,

Content Marketing Consultant

Nils Kajander,

Creative Lead

Mirjam Mäesalu,

PR