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Desription
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The team of Let's Do It is about to make history. On September 15th 2018 – World Cleanup Day – 150 countries will join to stand up against the global trash problem and clean up waste all around the globe in one day. The team of Let's Do It wanted to partner up with National Geographic and sent them two oversized interactive postcards. The users were able to clean up trash on the postcard using an app and discover what Let's Do It is all about. The creative solution served two purposes:
1) to introduce the Let's Do It team and their mission to the team of National Geographic;
2) to invite the National Geographic team to join forces with Let's Do It and make history together – on World Cleanup Day!