-
Desription
-
BRIEF:
Promote Telia movie paid rent. We added new movies.
CHALLENGE:
Just talking about great content isn’t enough. We needed something extra.
INSIGHT:
People love to eat while they watch a movie. And Telia knows what is the customers address. Hmm.
SOLUTION:
People could rent a movie WITH pizza straight from the TV-set. Hot pizza arrived within an hour.
RESULT:
News reached the most read online services and radio programs. After launching pizza in TV, movie rental from Telia rose 28%.
FUTURE:
New service was well received. Also it was cheaper than to order movie, pizza and delivery separately.
It will probably become a permanent value added service for Telia clients in all cities.
Back
