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Desription
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The Estonian Rescue Board needed to raise awareness of a wide variety of issues. They wanted to tell people that simply buying and installing smoke and CO detectors was not enough – you actually have to take care of them on a regular basis. In addition they wanted to inform people about the following issues:
1) the unknown hazards of smoking;
2) the wrong ways of charging the batteries of smartphones and other electronic devices;
3) using badly built heating systems.
A lot of information for one campaign! The goal was to find a way to communicate all of it in a way that makes people want to pay attention, engage and spread the message. In other words, a campaign that would go viral all by itself.
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