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Desription
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A cute kitty picture doesn’t make a brand come alive. In order for Nurr to keep up with the times and to make the sales numbers grow again in a more and more competitive market, we needed to change more than just the wrapper.
Results:
5000 GIFs were shared on Facebook in the first month.
Engagement rate of Instagram posts was 480% higher than average
Banner CTR was 230% higher than average
The market share doubled
Sales grew 215%
Sales growth was so unexpected that the factory had to make an extra production round of Nurr chocolate. Twice.
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