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Desription
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Nurr’s main goal was to become a social media star. In order to do that, you need to be fast and bold. We wanted to achieve this goal with bought media. We made a special deal with the news portal Delfi that allowed us to get banners right next to articles which were interesting to Nurr. Thanks to the deal we published Nurr’s opinion about the article right next to the same article within 1 hour after the article was posted. 5000 GIFs were shared on Facebook in the first month.
Engagement rate of Instagram posts was 480% higher than average
Banner CTR was 230% higher than average
The market share doubled
Sales grew 215%
Sales growth was so unexpected that the factory had to make an extra production round of Nurr chocolate. Twice.
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