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Desription
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The classical dog vs cat situation but we tied it with the brands the animals represent.
A live video where the emotions of the dog and the cat could be manually controlled. For example, if they were happy or sad about comments. In addition, the characters communicated with viewers through speech bubbles and answered their comments. This was the first public and friendly confrontation of the two big brands and it went viral.
Results:
Reach 44k
Total over 6000 minutes viewed
3.4k reactions
1000 votes
400 comments
Engagement rate 14%
Media budget 0€
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