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Desription
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For campaign “We will do it for you” the following main thesis formed: “There are situations you do not want to find yourself in, people you would rather not meet, and places you cannot access. You do not have to. We will do it for you. Eesti Ekspress.”
In print and external media, we made readers look into the eyes of Imre Arakas, former leader of the underworld, and threw them in the middle of Donald Trump’s election campaign and the Mali Civil War. For the first time in advertising history, a radio clip was read straight from behind prison walls by Anatoli Nikolayev, a convict serving a life sentence for four murders.
We exceeded the clients’ sales goal by 77%, which is especially noteworthy for a print media campaign in today’s digital world.
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