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Desription
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Problem: A telecom brand Elisa was lacking emotional attachment. How to improve it by not just saying but also showing?
Solution: New emotional tagline (“Let’s keep in touch”) was created and launched in the most sensitive time – Christmas.
The feeling of honesty and true emotion was kept thorough every aspect:
Locations – the right atmosphere required picturesque places far away from Tallinn.
Camera – movie-like framing, personal and observational filming style incl. shaky hand-held camera.
VFX – snow was made with blowers and also digitally (+ Christmas decorations).
Sound – nicely pulled off two parallel stories – visual and vocal.
Acting – believable and relatable part by the main character.
Results: The likeability was nearly twice as high as Elisa average - 62% vs average 34%.
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