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Desription
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SprayPrinter is an Estonian start-up, whose product enables you to print pictures from smartphones to any surface using spray paint. Having won Ajujaht (competition of Estonian start-ups), SprayPrinter needed additional financing for entering international market and reference for selling products on Amazon.com.
Crowdfunding platform Kickstarter was chosen for financing (goal $50,000) and gaining recognition. It was supported by PR campaign in international/domestic channels. We performed an analysis of target groups and based on this prepared respective plan.
Project was extremely successful (more than 170 coverages), exceeding expectations in terms of coverages/client contacts. With Kickstarter campaign, goal was 160% fulfilled ($83,288).
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