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Desription
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Viru Valge design challenge
The purpose of the campaign was to renew the brand and reconnect Estonian people with Viru Valge and also to boost sales. To achieve this Viru Valge held a design challenge and gave every Estonian an opportunity to show us how an Estonian vodka should look like.
Web samples:
Veeb, Etapp 1 - kutsume inimesi töid lähetama:
http://eturundus.eu/viruvalge-sleever/1/
Veeb, Etapp 2 - kutsume inimesi hääletama:
http://eturundus.eu/viruvalge-sleever/2/
Veeb, Etapp 3 - kuulutame võitja välja:
http://eturundus.eu/viruvalge-sleever/3/