Reklaam / Sotsiaalkampaania

Call for entries: Feb 01, 2016

Submission deadline: Mar 09, 2016

Shortlist published: Mar 17, 2016

Awards announced: Mar 18, 2016

Submission of entries is closed

Unlike Tiit C. Hepa

unlikechepatiit.ee


Awards: Bronze

Category: Reklaam / Sotsiaalkampaania

Desription: Social campaign to rise awareness about hepatitis C, deadly viral disease. A fictional person called Tiit C. Hepa was created to make friends in social media and real life. After becoming a media star Tiit's cover was blown by the advertising campaign.

Authors: Cuba Films,

A

Pingpong Marketing,

A

PR Concept,

A

Customer: Estonian Cancer Society
Agency: Utopia