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Desription
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The TVC is built on a single insight – there is a lot you can do on your own to stay healthy. But in case you do get sick we are here for you. Tiny ballet dancer is representing the client with her active life and hands are invisible support by Südameapteek to keep her going. The TVC is inspired by multi layer 3D paper art. But in order to make it move, it has been done entirely in digital 3D. For realistic „flat“ impression a new way of animation technique had to be invented.