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Desription
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Sky Media is the largest group representing radio stations in Estonia (Sky Plus, SKY Raadio, Russkoje Raadio, Retro FM, Energy FM).
The objective of the 20th anniversary celebration was to enforce the loyalty of brands through company’s profile- leading and innovative programs across all target groups!
The group positions its stations as trend- setters, not traditional. Hence the theme of the event couldn’t have been retrospective, but needed to aspire to the future.
It was a challenge to unite five stations with different profiles, specific programs and target groups into one concept.
“Sky is not the limit” was created to accent the Sky Media’s position as an innovator and pioneer in the field.
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