-
Desription
-
How to sell tablets to families ... who already have one?
Unlike phones, it is considered normal that tab in a family usually has many users – parents, kids and grandma. How do we change that?
Solution: We stated that “tab is a personal thing” ... and everyone should have their own.
- TV showed the trouble, when a tab has two users.
- OD and STORES stated the message – “Personal tabs to everyone!”
- AMBIENT posters pointed out advantages of “personal” over “public”.
- BANNERS were put in “wrong” environments – to illustrate how browsing history affects, what you see in the web:
• chainsaw ad in women’s beauty page.
• silky cream ad in mens’ motor page.
• teddy bear’s new adventures in car selling page.
Main results: 1) sales grew to pre-christmas level.
2) 40 000 views on YouTube.
Back
