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Desription
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As the product is different from which the estonians are used to, we decided to provoke the consumers to do different stunts and try the product.
The foundation of the concept: Do you dare to try?
The targetgroup enjoys prank videos, jackass videos etc, and they like to make their own versions and show off in front of their friends. We went where the youngsters are and gave them a change to put themselves to the test, where it was possible.
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