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Desription
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Raks is a unique ice-cream in Estonian market - ice cream between two cookies. It can be classified as like or hate product, hence the concept: "Do you dare (to try)?"
Our task was to go where the target audience is and draw maximum attention to the brand. Since our target group is young experimenters, we went to all the major events through the summer.
We knew that we must do something the people had not yet seen.
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