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Desription
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It is one thing to gather 4 products under one brand but it is a whole other thing to brand Rakvere’s 328 products. When you have countless number of different package types and products ranging from pig’s fat to barbecue ribs, it is a real challenge to figure out how to give them one common brand perception. And then take that same branding to other mediums like TV. With the patented green colour and simple clear design it’s hard to miss Rakvere's products in a grocery store. Green sea has taken over!
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Üks asi on tootemargi alla koguda neli toodet, aga hoopis teine asi brändida Rakvere 328 toodet. Kui sul on loendamatul hulgal erinevaid pakenditüüpe ja tooted varieeruvad searasvast grillribideni, on tõeline katsumus välja mõelda, kuidas muuta bränd ühtseks ning viia see ka teistesse kanalitesse, näiteks televisiooni. Patenteeritud roheline värv ja lihtne puhas disain teeb väga raskeks poes Rakvere toodetest mööda vaatamise. Roheline meri on üle võtnud!
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