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Desription
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ENG: The main purpose of MyAOV is to better connect and manage different participants of income insurance process. Because all the participants in that process are humans, we built the explainer around different characters. The Light and clear visual was used to emphasize MyAOV's main feature - well organized process. Because the system is very user-friendly and human-oriented, the characters in the explainer are also happy. And in business (regardless of it's kind) nothing beats a happy customer.
EST: MyAOV peamine eesmärk on paremini ühendada ja manageerida sissetulekukindlustuse protsessi erinevaid osapooli - inimesi - ning sellest lähtuvalt kasutasimegi filmis inimtegelasi. Et toetada ühte põhilist süsteemi omadust/ideed - hästi organiseeritud protsessi - kasutsime puhast ja selget visuaalset stilistikat. Rohkete rahulolevate naeratustega ja rahustava muusikaga püüdsime omakorda rõhutada teist oluliset süsteemi omadust – kasutajasõbalikkust/inimesekesksust.