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Desription
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Kes ütleb, et munabränd ja pakendid peavad olema igavad? Eestimaalaste armastatuimad munad on alates veebruarist Talleggi asemel Eggo kaubamärgi all. Eggo brändimaailma visualiseerivad rõõmsameelsed ja iseteadlikud ehk eggoistlikud munad, kellel on kõigil oma iseloom ja omad unistused. Iga muna soovib saada millekski, mida inimesed armastavad, olgu see koogelmoogel, härjasilm või hoopiski keeks. Oluline osa on pakendite sees olevatel kelmikatel tekstidel.
Who says an egg brand and packages have to be boring? Since February Estonians’ most loved egg brand Tallegg was rebranded as Eggo. Eggo brand world is visualized by happy and ambitious (eggoistic) eggs who have their own dreams. Every egg wants to become something that people love, whether it is sunny side up eggs, a sponge cake or an omelet. Sly texts inside the packages are also an important part of the concept.
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