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Desription
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Task:
In 2018 the Baltic countries, Estonia, Latvia and Lithuania were the markets in focus during the London Book Fair. Therefore there was a need to create a visual identity to represent a united stand as well as the Baltic countries.
Solution:
The letter “A” in combination with diacritics from Estonian, Latvian and Lithuanian alphabets became a special symbol and a hero of identity. The logo functions as a symbol itself, yet, it is also an indefinite article for different materials which names and brands individual items - A bookmark, A notebook, A t-shirt, A program, etc.
Result:
A solution allowed us to visually represent all three countries in one simple symbol - one alphabet letter. It also has a direct link with the theme of the fair, and its visibility and visual strength helped the markets in focus to be well noticed.
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