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Desription
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How do you launch an international nature-tourism campaign if you don’t have much money for it?
Of course you do something unexpected in real life that can be shared on social media and make headlines.
For this reason we created a stunt in Berlin, by targeting stressed out people and treating them with wildest thing ever – ESTONIAN POP-UP NATURE INSTALLATION, that allowed the people to engage directly with Estonian nature.
The stunt was filmed and shared in social media. It took off and campaign goals were exceeded more than 46%.
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