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Desription
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Despite the fact Tele 2 is leading mobile operator by the number of clients and mobile internet speed and coverage, still prejudices about poor Tele2 network was alive. To fight prejudice in 2017 Tele2 launched a major quality campaign Tele2 4G Drone expedition.
During expedition “Latvian Alphabet” was discovered from dron’s view. It transformed into an art object - an exhibition, web latvijasalfabets.lv, an installation at Staro Rīga festival. In total 300,00 audience was reached.
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