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Desription
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"Pergalė" is a biggest and oldest chocolate maker in Lithuania. Their main product is dark chocolate and sweets made with it. They had only one milk chocolate in this booming part of the market. And it was extremely unsuccessful due to its old and bad tasting recipe.
To target younger audience and appeal to their taste we launched 3 new recipes for them to decide which one should stay in shelfs. Votes were collected in all possible ways to stay sure, that only the best chocolate would win.