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Desription
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Statistics show that about 20% of road accidents are caused by tiredness. However, a large section of the audience does not realise the danger of tiredness or believes that it can be managed.
This RTSD campaign video depicts an investigation into a tragic car accident caused by tiredness, during which it is discovered that none of the usual suspects (alcohol, speed, road conditions) are to blame. This narrative form made it easy for every driver to imagine himself in the position of the victim.
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