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Desription
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Statistics show that about 20% of road accidents are caused by tiredness. However, most people don’t realise the danger of tiredness or think it can be managed.
In reality, a person’s energy reserves are like a battery. When they’re empty, the person shuts down. An experiment with cinema goers showed how quickly this occurs. The campaign video was created in the detective genre, while on social media we debunked popular methods for tackling sleep and presented the only one that works.
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