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Desription
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Facebook goup #SavingsDiary (#Kogumispäevik) is the best example of community based marketing on social media. In most cases social media marketing for corporations is a one way road. And before creating the goup #SavingsDiary we were one of them. But with creating our financial literecy group #SavingsDiary, we finally gave voice to people so they could share their experiences, give and ask advice and finally find motivation to start saving money!
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