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Desription
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Edukaciniai, one of the leading e-shops in Lithuania selling toys, launched a special feature - the birthday gift wish list. We were asked to come up with a poster targeting parents.
Birthday gifts are always a tough challenge. It’s easy to come with a “wrong” gift and see how smile disappears from child’s face. We decided to use this insight and warn parents about the “wrong” gift consequences.
We see an increasing number of gift wish lists filled on our website and expect this will become a popular way for the kids to get the gift they love.
Great art direction, clever metaphor and right insight resulted in a powerful poster.
Types of Appeal - Fear
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