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Desription
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When you travel, how do you make sure your trip is the best it could ever be? You go where you have an insider to show you around. Which is exactly why to promote Riga we distilled the essence of our city and created 8 insider characters to tell 8 stories. Shot on film, distributed on social media, complemented with digital extras. And the client loved these so much that we had to make a bonus film with an actual insider, tennis prodigy Jelena Ostapenko.