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Desription
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"Pergalė" is biggest and oldest chocolate maker in Lithuania. "It's all for chocolate" is not only their new slogan, but part of work culture as well.
During the campaign we showed how "Pergalė" employees do everything to make best chocolate.
But we also wanted to see what real chocolate lovers can do for it. So we created impossible outdoor ad: get free chocolate if you press the button placed at 3 meters high.
Chocolate fans showed their creativity not only on the streets but on social media as well. Including mayor of Vilnius who posted his attempt online too!
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