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Desription
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We called 30 women, renown in science, arts, business fields to be the faces of the INTELLECT POSING, a summer campaign for FRIENDS&FRAMES optician. 24 of them refused with a number of reasons why they don’t see themselves in the fashion context. The campaign turned into a social experiment video with the agreed women talking about those reasons. The video received >136K views on social media and 2,6K reactions (645 shares) igniting a discussion about the divide between beauty and intellect.
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