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Desription
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How to give a taste of Estonia's digital society to a very conservative audience? The solution had to be simple, tasteful and digitally innovative. We knew our food loving audience was using smartphones, so this gave us an idea. Instead of giving them a boring USB as a gift we decided to surprise them with Estonia’s first 100% edible augmented reality cookie. All the positive feedback we got proved that digital society has a pleasant flavour. Afterwards it was possible to "delete cookies" by eating them.
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