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Desription
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Lithuania is one of the top 10 countries worldwide in suicide rates (according to World Health Organisation). As suicide and psychological help are still taboo topics in the country, together with biggest publisher in Lithuania "Alma Littera"and NGO Artimiems (helping families who experienced suicide) we decided to give a first self help tool.
Book without title is first ever Lithuanian self help book for those touched by suicide. It has 17 real life stories of people who lost family members and friends.
We came up not only with thought and talk provoking cover but also next to original book we created limited edition book distributed to influencers. Reading this book needs literal breaking of silence – you can read every story only after tearing pages apart and leaving permanent scarves on the book.
Book was also sold by biggest bookstore chain in Lithuania "Pegasas". With influencers help on social media, book was best selling book in Lithuania for 6 consecutive weeks.