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Desription
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7Pack is a healthy food program service that brings dishes for the whole day daily. However, the brand’s identity was lacking integrity and finger-licking tastiness. Their slogan “Food kits to your home” was too straightforward and the food packages weren’t appealing.
Our task was to renew it.
We’ve decided to make 7Pack more vivid with some rationality included.
For the visual language we have combined lively bright textures that represent healthy ingredients of which 7Pack meals are composed.
The slogan was changed making it more emotional: “Healthy food plan with a dash of pleasure“.
Finally, the identity was applied across all touchpoints from digital to print.
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