-
Desription
-
We were approached by Pols, one of the oldest ice-cream manufactures in Latvia.
They were releasing a new product with the main goal being to create an ice-cream which tasted like childhood. Together with Pols we combined the old and classic with the new and improved...
with this ‘The taste of childhood’ campaign was created.
To promote the product we took 4 well-known Latvian celebrities to be the face of the campaign. In order to reach a larger audience we chose celebrities who are leaders in their different social groups.
As it had a theme of childhood, we got in touch with the talented and award winning digital artist Cristian Girotto. Combining his talents and our teams’ artwork, the Pols posters were created. In these posters the celebrities were turned into unique grownup looking children which made the campaign stand out.
Back
