-
Desription
-
40 posters of #TheCannes Dress were flyposted in the Palais des Festival during the weeklong Cannes Lions International Festival of Creativity 2016. Appearing alongside text-heavy event promotions, our eye-catching posters whose only image was a woman in a silk gown and the hashtag #TheCannesDress, stood clearly out. We used traditional media in an innovative way-
there was no brand, no date and no call-to-action beyond the tag, which led curious festival-goers to Instagram, a print media in digital.We held the dress launch event #TCD Lounge as part of the Cannes Lions Fringe Events program. Instead of putting all the information on the poster we opted for the hasthtag instead. By searching it, you could then find the time and the place of the event on Instagram. The goal of the campaign was for people to acknowledge the Lilli Jahilo dresses-only brand by visitng our #TCD launch event. Beautiful poster went viral in Instagram and draw huge social media buzz plus an Adweek coverage.
Back
